Every SEO strategy starts with keywords. Begin thinking about which keywords you would like to appear for on search engines. Try to think of the 10 to 20 keywords or keyword phrases. Find inspiration from the products you sell, issues discussed on your blog, ideas your website covers, topics around your business or even problems you've solved for customers.
Try to get in to the mindset of the typical person who is going online to find your website — how would they search, what kind of keywords or phrases would they use to describe your site? Double check your ideas by entering them into the Google Keyword Planner to see how many people search for them each month.
Once you have finished brainstorming, you will have a list of keywords and keyword phrases. For certain keywords, you may already have pages on that theme, so you can optimize those pages towards that search. Often, you may find that you have no existing content on important keywords or keyword themes. This means it might be time to build some new pages (or start blogging) to help people who are searching this way discover you.
Check out our latest Portland SEO video: